[{"id":70863454308,"handle":"all","title":"All","updated_at":"2023-03-25T09:05:07-04:00","body_html":"","published_at":"2018-12-12T14:18:17-05:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"-100"},{"column":"type","relation":"not_equals","condition":"Marketing Materials"},{"column":"type","relation":"not_equals","condition":"Extend Service Contract"}],"published_scope":"web","image":{"created_at":"2018-12-31T09:52:48-05:00","alt":null,"width":800,"height":800,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0030\/3408\/7524\/collections\/Allthumbnail.jpg?v=1546267969"}},{"id":65404076132,"handle":"all-lighting","title":"All Lighting","updated_at":"2023-03-25T09:05:07-04:00","body_html":"\u003cp style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e[banner] \u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e \u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003eDENALI LED Lighting \u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003cspan\u003eWhether you’re looking to simply upgrade the fog lights on your daily driver, make your motorcycle more visible to others in traffic, or build a fully outfitted overland vehicle - DENALI has you covered. Our LED light kits provide unmatched lighting performance in stylish yet rugged housings that are perfect for a wide variety of uses on motorcycles, trucks, jeeps, ATV’s, SxS’s, boats and more!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\"\u003e\u003c\/span\u003e\u003cspan\u003eThe all new Cree High-Intensity 10 watt LED's are focused through our TriOptic™ Lens System to give you three unique beam patterns all in one kit. Equipped with DataDim™ Technology and a modular HotSwap™ wiring harness, the lights can be upgraded in seconds to switch between half and full intensity with your vehicle's original high beam switch. Our DrySeal™ submersible waterproof construction and Impact PC™ Bezels create super durable light and switch housings that can withstand the most extreme environments without giving up. On top of all that, every DENALI light is E-Mark Certified, which means you stay street-legal when on-road while maintaining the option for maximum distance and visibility off-road.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\"\u003e\u003c\/span\u003e\u003cspan\u003eDENALI lighting options include headlights, driving lights, auxiliary lights, daytime running lights, back up lights, brake lights, turn signals and more! Wiring harnesses are available for motorcycle, powersport, and automotive applications. Light mounts are available for select vehicles, or make use of any of our universal mounting solutions! The CANsmart Accessory Controller (an intelligent electronics controller) is also available for select BMW, KTM and Harley Davidson motorcycle applications!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\"\u003e\u003c\/span\u003e\u003cspan\u003eDENALI lights are designed to offer maximum visibility in any adverse condition you may find yourself in - we want you to make it home to your family when the adventure is over. Your safety is our top priority, and that’s something we can stand behind.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2018-11-27T21:41:12-05:00","sort_order":"price-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Driving Lights"},{"column":"type","relation":"equals","condition":"DRL \u0026 Backup LIghts"},{"column":"type","relation":"equals","condition":"Headlights"},{"column":"type","relation":"equals","condition":"Brake Lights"},{"column":"type","relation":"equals","condition":"Turn Signals"},{"column":"type","relation":"equals","condition":"Lighting Accessories"},{"column":"type","relation":"equals","condition":"Driving Light Wiring"},{"column":"type","relation":"equals","condition":"DRL Wiring"},{"column":"type","relation":"equals","condition":"Brake Light Wiring"},{"column":"type","relation":"equals","condition":"Headlight Wiring"},{"column":"type","relation":"equals","condition":"Accesory Management"}],"published_scope":"web","image":{"created_at":"2018-11-28T10:20:36-05:00","alt":null,"width":800,"height":800,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0030\/3408\/7524\/collections\/AmberFeatureImageCrop.jpg?v=1543419618"}},{"id":291150987448,"handle":"automotive","updated_at":"2023-03-25T00:55:01-04:00","published_at":"2022-07-13T19:23:28-04:00","sort_order":"price-desc","template_suffix":"","published_scope":"web","title":"Automotive","body_html":"[banner]","image":{"created_at":"2022-07-13T19:23:27-04:00","alt":null,"width":800,"height":800,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0030\/3408\/7524\/collections\/Jeep_800x800_78068573-a22b-4157-a99e-371a8b4411fb.jpg?v=1657754608"}},{"id":287397085368,"handle":"fog-lights","title":"Fog Lights","updated_at":"2023-03-24T17:05:14-04:00","body_html":"\u003cp data-mce-fragment=\"1\"\u003e[banner]\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eLED Fog Light Pods and Upgrade Kits   \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/h2\u003e\n\u003cp\u003eOur new D3 LED lights build upon a decade of DENALI innovation to deliver the highest performing street-legal fog light to hit the market. The D3 is also available in our signature TriOptic™ beam pattern that includes a spot and driving lens option with each pod. Unlike all previous TriOptic™ D-Series lights, the D3 driving beam is ECE\u003cspan\u003e \u003c\/span\u003e\u003cem\u003e\u003cstrong\u003eand\u003c\/strong\u003e\u003c\/em\u003e SAE compliant reaching the maximum allowable candela for each of the regulated lighting zones! \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eCool, but how is it different from everything else on the market? \u003c\/h2\u003e\n\u003cp\u003eMeeting the SAE (North America) and ECE (European Union) fog light standard is no small feat, and any lighting manufacturer that can meet these specs has top-tier design and engineering capabilities. But what separates a top-tier product from the market leader is the difference between simply meeting a specification vs. maxing out a specification. We spent over a year engineering and lab testing our proprietary fog optic to ensure that it didn't just meet the SAE and ECE regulation, but reached the maximum allowable candela (beam distance and intensity).  \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eHow did we do it, \u0026amp; why don't our competitors do it too?  \u003c\/h2\u003e\n\u003cp\u003eSimply put, it's freakin hard to do and requires innovation as opposed to reverse engineering. One hundred percent of the fog lights on the market either use an off-the-shelf optic or design a custom one. The weak fog lights only have one optic, or lens, and the higher performing ones have up to four, but these multi-optic lights still just use a multiple of the same optic or lens. We started developing our optics this way but quickly learned that we could not increase the light output anywhere near the max allowable candela without going over in an adjacent regulated lighting zone.\u003c\/p\u003e\n\u003cp\u003eIn other words, the reason that the majority of fog lights are nowhere near the allowable candela is because if they try to bump up the light output to the max candela in the center, they will \"overshoot\" the surrounding lighting zones that require a sharp cut-off for the fog beam. The easy solution is to dial back the light output to meet the complete regulation in every lighting zone. \u003c\/p\u003e\n\u003cp\u003eDid somebody say dial back? Not in our house! Our innovative solution was to custom engineer an asymmetrical quad-optic lens that allowed us to strategically hit max allowable candela in all regulated lighting zones without overshooting the zones that require the sharp fog light \"cut-off\". Only then were we able to reach the limits of the regulation and introduce a fog that we could be proud of! \u003c\/p\u003e","published_at":"2022-03-08T13:58:32-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Fog"}],"published_scope":"web","image":{"created_at":"2022-03-08T13:58:30-05:00","alt":null,"width":1500,"height":1500,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0030\/3408\/7524\/collections\/D3_Fog_1500_x1500_ac810518-888a-4c5a-b1e4-47ed6ca1c9ec.jpg?v=1646765911"}},{"id":64424804452,"handle":"led-driving-lights","title":"LED Driving Lights","updated_at":"2023-03-24T22:50:08-04:00","body_html":"\u003cp\u003e[banner]\u003c\/p\u003e\n\u003ch2\u003eLED Driving Lights \u0026amp; Off Road Lights  \u003cbr\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eForward facing auxiliary driving lights are the first step in seeing and being seen when out on the road or trail. Our line-up consists of a variety of light pod sizes with various lumen output and light spread, guaranteeing you find the right auxiliary light kit for the job. Many vehicles utilize multiple light kits in order to increase their visibility and safety in various environmental conditions. Smaller LED pods like the DM, D2 or S4 are perfect for using as fog light, ditch light or visibility light while also dispersing plenty of light down the road or trail ahead of you. Larger LED pods like the D4, DR1 and D7 will throw a massive amount of light ahead of you, ensuring you can see everything that comes into your path. Pair your DENALI lights with a variety of lens options to get the perfect lighting combination for your needs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLooking for even more ditch light for your off-road truck or Jeep? \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThe DENALI D4 is a beast. Featuring four Cree XPL-HI LEDs that crank out 8760 lumens per pair, the D4 is the ideal light for the Jeep A-Pillar mounting location. The installed hybrid lens is equipped with two elliptical flood lenses and two spot beam lenses to create the ultimate hybrid beam pattern.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eMounting your auxiliary light kits is easier than ever with our line of model specific and universal light mounts. Mount your lights using brackets designed specifically for your motorcycle, car, truck, jeep, ATV or SxS. You can also mount lights using our universal brackets, fender mounts, tube mounts and more! Mount lights to any handlebar, frame, crash bar or other tube on your vehicle. Use our pivot mount or fender mount to mount to any existing bolt hole. The possibilities are endless with universal light mounting solutions for any vehicle application. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eOur 2.0 light kits are the brightest, most feature-rich LED light kits in their class. Our HiDrive™ LEDs, Tri-Optic™ Lens system, and DataDim™ Technology are just a few of the unique features you will only find in DENALI 2.0 lights. The 2.0 line is the latest iteration of high quality DENALI LED lights.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2018-11-26T11:52:31-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Driving Lights"}],"published_scope":"web","image":{"created_at":"2018-11-27T09:05:52-05:00","alt":null,"width":800,"height":800,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0030\/3408\/7524\/collections\/ADVMOTOHeader2000x1000.jpg?v=1543427159"}},{"id":95183143012,"handle":"new-products","title":"New Products","updated_at":"2023-03-25T01:40:06-04:00","body_html":"[banner]","published_at":"2019-01-10T14:02:07-05:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"New"}],"published_scope":"web","image":{"created_at":"2019-01-10T14:02:47-05:00","alt":null,"width":800,"height":800,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0030\/3408\/7524\/collections\/NewProductIcon.jpg?v=1547146967"}}]