Powersports Lighting & Electronics to Help you Go Farther and See More!

Our People, Our Mission

We are a tight knit team of riders, gearheads, outdoor enthusiasts, and full blown adrenaline junkies who are passionate about the products we design and use. We work hard, we play hard and we want to make it home in one piece.

DENALI was founded on one simple goal which remains our mission to this day; to provide innovative solutions that allow you to push your limits, explore new environments, and create new adventures without sacrificing your safety.

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Why Choose DENALI

Safety First

Be seen, be heard, stay safe. It's what we do, it's why we created DENALI. Life on two wheels (& four) is dangerous  - which is why it's so damn fun! Our products are created and engineered to help you push your limits without sacrificing your safety.

Unparalleled Performance

Our quest to develop ultra compact lighting for Powersports applications forced us outside the status quo and resulted in our proprietary construction and optic design that enables us to outperform competitors lights twice our size.

Intelligent Lighting Control

Say goodbye to old-school on / off only. Our DataDim enabled light pods paired with our smart lighting controllers give you unparalleled control over your electronics and unlock smart features and settings that automatically adapt auxiliary lighting to your vehicle and your environment.

OE Integration

We offer more plug-&-play wiring solutions and vehicle-specific light and horn mounts than any other brand, and we don't stop there. Our CANsmart technology allows us to read vehicle data in real time to deliver a seamless aftermarket experience that doesn't just meet OE standards but exceeds them.

Modular by Design

Our TriOptic interchangeable lens system, DRL visibility line, and T3 switchback turn signal line are just a few examples of how our modular design philosophy can deliver infinitely more solutions for any vehicle type from a simple set of well thought out components.

Durability DNA

Designed for NASA, abused in the mines in South Africa, and proven on the washboard highways in Alaska. Our high-stakes commercial and industrial customers demand nothing short of indestructible when used 24-7 in the most extreme environments on earth.

Our Story

DENALI was founded in 2012 with the introduction of an innovative LED lighting kit purpose built for the under-served Powersports market. When halogen and HID lighting was the industry standard, DENALI focused on advancing LED technology to develop the brightest most compact lights possible.

In the years since, our passion for innovation and vehicle integration enabled us to develop best-in-class LED lights, horns, and smart controllers with proprietary features and seamless integration into ATVs, Side X Sides, and motorcycles.

In 2022 DENALI officially joined forces with VisionX Lighting (and parent company Brown & Watson International). BWI is a global leader in automotive lighting, electrical, & power accessories with distribution & manufacturing facilities in USA, Australia, and Korea.

Our Products

Led Lighting

Featuring our proprietary DataDim Technology

SoundBomb Horns

The loudest damn horns on the planet

Switches & Controllers

Smart accessory control & CANbus integration


Vehicle-Specific mounting & wiring solutions

Our Solutions

Street // V-Twin Solutions

Whether you ride a Harley, Japanese V-Twin, or build your bikes from scratch, we got you covered. Use our shop by vehicle tool or check out our comprehensive V-Twin Outfitting Guides!

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UTV & SxS Solutions

Whether you work long days on the ranch or play hard on the weekends, DENALI has got the perfect line up for your ATV, UTV, or Side x Side. Use our shop by vehicle tool or check out our comprehensive SxS Outfitting Guides!

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ADV & Enduro Solutions

Whether you're looking to make your daily driver more visible to other motorists, or you're building a fully outfitted adventure bike for world travel, DENALI has got you covered. Use our shop by vehicle tool or check out our comprehensive Motorycle Outfitting Guides!

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