DENALI ELECTRONICS STYLE GUIDE
Overview of the brand guidelines
Be Seen, Be Heard, Ride Hard
Life on two wheels is dangerous – which is why it’s so damn fun! DENALI was founded on one simple goal which remains our mission to this day…to provide innovative lighting & safety solutions that will help you be seen, be heard, and ride harder without having to sacrifice your safety.
The Brand Name
Always use the full and proper name “Denali Electronics” in all communications, marketing materials, product listings, and brand references. The standalone use of “Denali” is not permitted, as it may cause confusion with other brands, locations, or products that share the same name. Maintaining consistent use of the full Denali Electronics name helps protect our trademark, reinforces brand recognition, and ensures clarity across all customer touchpoints.
Logos
The full Denali Electronics Logo & Variations should always be used on any web content or printed material that is Denali Electronics Branded. The smaller icon / square size logos should only be used where space for the full logo is not adequate or used for swag such as stickers or shirts.
Overlay
The diamond graphic overlay pattern is widely used on web banners, packaging, and print material and typically covers the full vertical edge of the image on one or both sides.
Colors
The Denali Electronics primary colors are black and yellow. The aqua color is reserved primarily for specific website buttons as an accent color and is not to be used outside of this specific use case.
Rich Black: # 00000
Adventure Yellow: # fff100
Electric Aqua: # 00e1ff
Fonts
"Myriad Pro" is the primary font for paragraph and heading text used across all Denali Electronics branded material.
"Gotham Black" is the main bold decorative heading font used for web banners and print material.